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DivX, Inc. ("DivX") develops the popular DivX® video technology and sponsors the DivX® ecosystem integrated by consumer electronics manufacturers, software developers, content distributors, filmmakers and more. The DivX® and Stage6™ brand names and logos are owned solely by DivX, Inc. and their use is limited to DivX and its licensed partners.
Who may use the DivX Trademark

Unless otherwise expressly provided, the use of the DivX trademark and logo is restricted to officially licensed partners of DivX, Inc. and may only be used for specific purposes authorized by DivX. The trademark and logo are typically used in product packaging, documentation and marketing materials, although the specific authorized use may differ from partner to partner.

Use of the Stage6 trademark and logo is also restricted to officially licensed partners of DivX, Inc. You may not use the DivX or Stage6 logos or trademarks in a way which indicates that you are officially associated with DivX without express prior consent from DivX. You may, however, use the DivX or Stage6 logos and trademarks to promote content that is available on Stage6, subject to the Terms of Use and the requirements below.

In addition to the DivX and Stage6 trademarks and logos, DivX (or its subsidiaries) owns several other trademarks, registered trademarks and trade names in the United States and other countries, including the following:

Trademarks
  • DivX®
  • DivX Certified®
  • OpenDivX®
  • DivX Connected™
  • Stage6™
  • MainConcept™
  • Codec By™
Logos

Except as otherwise expressly provided, the use of DivX logos is restricted to official hardware and software partners of DivX, Inc. High-resolution versions of the official logos are included in branding packages that are delivered to partners. The branding guidelines included in these branding packages describe how the official logos may be used and displayed by partners who receive them.

Guidelines for trademark use
Do not use trademarks in a generic fashion

DivX® is not a generic name for a type of video technology. It is a trademark identifying a brand of video technology produced by DivX.

When using the DivX trademark, the generic name of the products identified by the trademark should immediately follow the trademark.

Examples:
  • DivX® media format
  • DivX® video
  • DivX® format
  • DivX® codec
  • NOT "DivX/MPEG-4 files"
Never modify or alter the trademarks

The DivX trademark is a brand name that is spelled in a special way with distinctive capitalization. Never make the trademark possessive, change the spelling, insert hyphens, make one word into two or make the trademark plural. The DivX trademark is properly spelled "DivX" with a capital "D" a capital "X" and a lowercase "i" and "v." Proper capitalization is part of the trademark.

The DivX® trademark should never be changed to a possessive like "DivX's". Do not include phrases like "DivX's quality is unmatched!" Instead say "The quality of DivX® video is unmatched!" The DivX® trademark should never be spelled "Div-X," "Div X," "Divx," "DIVX," "divx" or some other variation that is not the correct spelling. To identify two or more DivX® files, use the phrase "DivX® files," never "DivXes."

DivX logos, search boxes, and other links provided to you for use on web sites promoting video content found within the DivX communities or partner sites are designed specifically for such use and may not be altered in any manner and must appear by themselves with reasonable spacing between each side of the applicable logo or search box and other graphic or textual elements. By using our logos, trademarks or search boxes, you recognize that all goodwill generated through that use inure to our benefit.

Always use proper trademark attribution

Your use of DivX trademarks must always be accompanied by the proper symbols and attribution. A trademark symbol is included for all prominent use of the mark, e.g., on labels, packaging, promotional brochures, data sheets, press releases and advertisement headlines, except where special space or style criteria prevent compliance. The proper trademark symbol for the DivX trademark is ® (superscript "(R)"). If you cannot use the special character symbol for some reason, a text replacement will suffice (e.g., "DivX(R)" instead of "DivX®").

DivX is also our company name. When referring to the company DivX, no symbols are necessary.

In addition to using the proper trademark symbol when using the DivX trademark, you must always include the following trademark attribution on your product packaging, product documentation or other location where legal notices are displayed: "DivX and the associated DivX logos are registered trademarks of DivX, Inc."

Always use the DivX trademark as an adjective

The DivX® trademark should always be used as an adjective. The mark should never be used as a verb or noun. "DivX" is a brand name.

Examples:
  • "This product supports the DivX® media format."
  • NOT "This product supports DivX"
  • "Includes the ability to create DivX® video versions of your digital video content."
  • NOT "This product supports DivX."
Do not use any DivX trademarks in the names of your products or services
DivX trademarks may not be used in your URL or in the name of your website, product or service. For example, you may not call a product the "DivX Conversion Utility," and you may not use "divxmedia.com" as your domain name

Do not use DivX or our logos or search boxes to disparage DivX, our products or services, or in a manner which, in our reasonable judgment, may diminish or otherwise damage our company's goodwill in such logos.

Changes to these guidelines
DivX reserves the right in its sole discretion to modify these guidelines at any time. DivX also reserves the right to take action against any use that does not conform to these guidelines.

Further questions
If you have any questions about how to use our trademarks, please contact:
DivX, Inc. Trademarks
4780 Eastgate Mall
San Diego, CA 92121
USA
858.882.0600
Copyright© 2008 DivX, Inc. All rights reserved. DivX® is a registered trademark of DivX, Inc.